Hey there, I'm Addie DeMars
I'm a visual designer especially passionate about elevating brand experiences and identities through thoughtful and inclusive design.
My Design Philosophy
My approach to design combines both creativity and compassion, approaching each design with a genuine curiosity in the people it’s built for. I take special care to understand my audience’s unique perspectives and experiences, ensuring each design is impactful, authentic, and purposeful.
At the core of my work is a deep passion for all things design. From researching to result, I find the design process in its entirety both challenging and motivating, allowing me to continue growing and refining my design craft. I’m a versatile designer, who adapts well to diverse disciplines and design aesthetics. This flexibility enables me to explore a wide range of solutions, often finding unexpected approaches shaped by the design’s goals.
Specialties & Passions
BRAND
Logos, guidelines, and brand-aware designs that elevate brands and connect their mission with consumer values.
Campaign
Attention grabbing visuals that communicate messages clearly, drive real results, and stay true to the brand across every touchpoint.
Layout
Making and breaking the grid to design intuitive flows, ensuring information accessibility while maintaining visual cohesion.
